By: Andrea Klassen
CBC Maritimes’ new regional director of television says he plans to do what his competitors can’t — focus the public broadcaster’s supper-hour news show on ultra-local news.
Andrew Cochran, appointed this August, says the CBC’s supper-hour news programs in P.E.I., New Brunswick and Nova Scotia are increasing their focus on local coverage. Cochran thinks that focus will give CBC shows an edge over their competitors. Both ATV and Global are regional based newscasts.
“It seems to me that a lot of the trends we see at this point in time relate to personal customization — things, information, products that have a high degree of relation to ‘my own’ experience,” he told the KJR. “The closer you can keep that to each person’s experience, the closer you are to that audience, and therefore, the better you serve that audience. And that’s what we’re trying to do.”
Cochran says he has three goals for CBC Maritimes:
- To increase veiwership for the region’s three supper hour news programs
- To increase Maritime content in the region and on the CBC network
- To strengthen the CBC’s relationships with communities in each province
Cochran has also worked for Canada AM, the CTV National News and produced a number of children’s series, including Theodore Tugboat.